Netflix has established a worldwide test of"Shuffle Play," a feature for indecisive readers that begins streaming a random title based on their viewing history or playlists.
The concept, of course, is to provide still another way to encourage Netflix customers to watch more content on the service -- even if they don't know what, precisely, they want to see -- and possibly get hooked on a new TV show or movie. Currently,"Shuffle Play" has been tested only on connected-TV apparatus.
"The intention of the test is to make it much easier for members to find something to observe," that a Netflix spokesperson said. The company intends to use the findings from the test to finally roll out a"shuffle" feature eternally on Netflix:"The expectation would be to absolutely productize something," the rep said.
The titles served by Netflix if you hit"Shuffle Play" will probably be either shows or films similar to ones you have watched previously; titles in genres you have viewed; or content you have stored from your"My List" section.
Available worldwide into a portion of Netflix's user base, the"Shuffle Play" button opens up in one of three places (or all three): underneath the profile row in the startup screen; in the"billboard" place on the home screen of a user's profileor around the TV menu pane.
Netflix first analyzed a similar attribute in 2019 using a random-episode button on its Android program, which can be available for select TV shows. The company then began a second round of testing in July 2020 globally with"Shuffle Play."
Netflix's latest shuffle evaluation was reported by TechCrunch, which spotted several user posts on social media concerning the characteristic, including this one:
"Shuffle Play" is just one of multiple content-discovery attributes that Netflix has introduced to spur more seeing, as TechCrunch mentioned.
One of these has been Netflix's autoplay of previews when you're surfing the menu -- that the streamer finally conceded was pretty irritating to many people. This past February, it added that the ability for viewers to disable autoplay of all previews. "Many people find this feature helpful.
"Shuffle Play" is just one of numerous content-discovery attributes that Netflix has introduced to spur more seeing, as TechCrunch mentioned.
Among those has been Netflix's autoplay of previews when you are browsing the menu -- which the streamer finally conceded was pretty irritating to a lot of men and women. This past February, it included that the ability for viewers to disable autoplay of previews. "Some people find this feature helpful. Others not so much," Netflix stated on Twitter in announcing the change.