The investment banking industry is heading into a digital revolution that could redraw not only its business model but also the traditional image of its staff. Stuck with dwindling profits in an era of poor returns and heavy regulation, the likes of Goldman Sachs, JP Morgan Chase and HSBC are battling to hire the best software programmers, systems engineers and data analysts, to help them get ahead via new technology and cost-cutting. With IT expertise now a must for the boardroom, banks' conservative workplaces are likely to undergo cultural change as they welcome ambitious, differently-minded people. "Traditionally, banks have been a lot more narrow in their (hiring) focus. Now collectively they have realized the need to be more creative," said Jeffrey Wallis, managing partner at SunGard Consulting Services, specializing in financial firms. Adopting new technology is an evident strategy for industries in economic distress and investment banks have already spent