Criminal lawyer launches a sell-out gold skincare cream that cleanses, tones and exfoliates your face all at once - and in less than two years the business is worth $2million

Nicci Bilinsky founded House of Vimm in 2019 (pictured with her daughter Scarlett) 

A lawyer who quit her job to build a dramatically successful skincare business worth $2million in less than two years has revealed her business tips.

Nicci Bilinsky founded House of Vimm from her Melbourne lounge room in 2019, which she explains became a 'sea of parcels to be delivered' in her first few months.

'We sold $40,000 worth of products in our first month and $100,000 in three months. We're about to launch in Canada and the US,' Ms Bilinsky told Daily Mail Australia.

The remarkable rise of the company she puts down to a returning customer rate of 85 per cent - with regulars stockpiling products to avoid sell-outs while the business struggles to keep up with demand.

The bubbly entrepreneur explains she has just hired another employee, a stay-at-home mother, adding they have been her best hires in the past.

'We're an online based company that runs 24-hours-a-day shipping globally. That flexible working schedule really suits young mothers.'

Ms Bilinsky said her business model has evolved into one of creating a community.

'When Covid hit in March I started writing daily posts to my email list just about life and getting the most amazing reaction. I got response from the chief of an infectious diseases unit at a hospital who said it gave her hope.'

The products regularly sell-out Ms Bilinsky said, with customers stockpiling items  

'Yes sales did go down but it wasn't just about that. I realised I could help people by providing a bit of connection in their day. And it also stopped me from going stir-crazy locked in a house with a three-year-old.'

Growing that idea the company has just launched 'The Black Door' which began as a way for regular customers to have access to products before they sold out. 

'Everything I didn't know how to do, like dress properly, I thought 'let's fix that together' so I invited in a stylist. There's a cocktail expert that's going to come in, a Feng Shui expert, we're running budgeting classes.' 

There's also a 'golden ticket' slipped into one customer's order each month - with December's being a $1,000 wardrobe revamp. 

'I would like to do airline tickets but Covid travel bans have paused that idea. It's just a fun little thing to keep it interesting and our customers love it.' 

The idea for the business was initially sparked when the keen traveler was overseas and stumbled across a 'tub of gold cream' with no labels in a soap shop off the tourist beat.

The company's first product a gold refining face polish was inspired by a trip Ms Bilinsky took overseas

'When I hit 30 I thought my problem skin would get better but it didn't until I found this cream. I'm not one for skincare routines but I looked forward to using it, it was amazing.'

'I had no idea about the ingredients so I researched it and thought 'if this makes other women feel this good I need to get it out there' and that became the $79.95 gold refining face polish, our first product.'

Working as a chemical peel 'without the redness or flaking skin' the face polish is only left on the skin for a minute, but manages to cleanse, tone and exfoliate all at once. 

Ms Bilinsky's advice to others dreaming of starting their own business is to not be afraid of taking chances. 

'I was a criminal lawyer and still doing that while my business was taking off. One day I found an empty bottle of wine on my doorstep with a note saying: 'we know where you live' and I realised that was a sign.'

'My stuff is still at the office, I never went back. I just thought of my daughter's safety. That was the right decision, it's been amazing and I've never looked back.'

'On the AFL grand final we sold $40,000 of products in one day and we're about to pitch to Sephora ... We all have these back up plans because we think things won't work out - but you never know unless you try.'

The company launched in 2019 has grown extremely popular and is now worth $2million