EXCLUSIVE: Football League's attempt to hammer out a deal with B&Q break down

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The Football League have suffered a huge setback after potential new title sponsors B&Q suddenly pulled out of negotiations.


The DIY chain had been expected to sign a three-year contract worth £21m to replace nPower as the backers of all three Football League divisions from the start of next season.

But talks broke down on Monday with the Football League unaware why B&Q, who had previously shown huge enthusiasm for the sponsorship, had changed their mind at the last minute.



No go: B&Q have pulled out of a deal to become the Football League's title sponsors



Turning off the lights: NPower's sponsorship of the Football League will come to an end this summer


Fresh deal: Domino's Pizza are in the mix

The disappointment at the breakdown of the deal is compounded by B&Q, who have stores near numerous Football League clubs, being regarded as such a good fit for a sponsorship that has proved difficult to fill.

But their exit leaves the Football League commercial department having to go back to the companies who had shown interest before attention was turned to finalising the B&Q deal.


One of those companies is restaurant chain Domino's Pizza, who have released a football app and a football sitcom on their Facebook page.
Domino's marketing director Simon Wallis said: 'Football and Pizza are a match made in heaven

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