Radical vegan activists parade a DEAD LAMB through a Coles supermarket while lecturing shoppers and blaring the sound of dying animals through a loudspeaker

A handful of radical vegan activists have caused outrage after parading a dead lamb in a Coles supermarket.

Controversial animal rights activist Tash Peterson participated in the public stunt at Kew, in Melbourne's east, where other activists lectured shoppers about their meat purchases as well as blaring the sounds of dying animals through a loudspeaker.

Crudely placing the lamb in a shopping trolley, Ms Peterson, 27, said 'every single year 15 million lambs freeze to death in Australia.

'If you're not vegan, you are responsible for her death.'

Controversial vegan rights identity Tash Peterson participated in the public stunt at Kew, in Melbourne's east, where other activists lectured shoppers about their meat purchases

The vegan activists displayed a dead lamb in their in store stunt at a Coles supermarket in Melbourne's east

It later emerged some passionate activists discovered the baby lamb on a property outside of Melbourne which had frozen to death.

The primary aim of the graphic stunt was to educate shoppers about their food choices. 

In the clip, stunned staff from Coles didn't formally approach the activists, but Victoria police were quickly on the scene. 

Fellow vegan activist Bronte Elizabeth post the clip on her Instagram page, attracting a number of negative comments online.

'You are exactly what's wrong with people who promote they are vegan,' one wrote.

'Instead of attacking everyday people, why not them live their lives? No need to preach at them,' another said.

A third spoke for many when she said 'Poor innocent kids would have been so terrified seeing this.. do better.' 

Before the stunt in Coles, Ms Peterson and her cohorts stormed into a KFC fast food restaurant, pouring fake blood all over the store before yelling at customers over what she labelled an animal 'holocaust'. 

Fellow vegan activist also took part in the graphic demonstration where a dead lamb was on show in a Melbourne supermarket

Activists were seen lecturing shoppers about their meat purchases as well as blaring the sounds of dying animals through a loudspeaker in a recent stunt

'The largest and longest holocaust in history is happening right now in the meat, dairy and egg industries,' Ms Peterson yelled at customers through a megaphone from the outlet in Kew.

'70 billion land animals are brutally murdered each year...If you're not vegan, you are contributing to this holocaust and you are an animal abuser. KFC is responsible for this holocaust.'

Last month, Ms Peterson was banned from every pub in Western Australia after ambushing diners at a seafood restaurant and publicly chastising them about the 'fish holocaust'.

Known as Vegan Booty online - Ms Peterson has a long history of carrying out wild animal rights protests in public venues designed to shock meat-eaters.