Before models are allowed to hit the catwalk, their outfits are steamed and pressed to perfection.
But it looked like Lily Cole could have benefited from a good iron as she stepped out in a creased knitted coat on Friday afternoon.
And sadly, because of its cream colour the wrinkles showed up even more as the 25-year old left The Bowery Hotel in New York.
Could do with a steam! Lily Cole steps out in New York in a creased knitted coat
Maybe her time working with Terry Gilliam on The Imaginarium Of Dr. Parnassus had made an stylish impression on the actress.
However, the fashion police need not be called considering the fact that her mind has been focused on more altruistic avenues.
Lily is gearing up to launch Impossible.com, a new social network site that encourages people to 'gift' their skills and services.
On and off duty: Lily's frumpy outfit was a far cry from her usual stylish appearance
Monty Python fan? The oversized cream knit, with a grey scarf and white jeans made Lily look like an extra from Life Of Brian
Wikipedia founder Jimmy Wales as thrown his support behind the philanthropic endeavour, and will initially set out with a soft run through Oxford and Cambridge students before taking on the world.
Speaking of the online social project, Cambridge-educated Lily said: 'It's the basis for an economy not based on money. Impossible will facilitate that via social media.'
'I have a suspicion that there is something in people that might respond to this way of interacting with one another that it could bring a huge amount of social value.'
Pay it forward: Lily has started a social network that gets people to gift their skills and time without taking anything back