Facebook slams Apple in new campaign over iPhone privacy changes that will stop advertisers tracking users - but fails to mention that its own revenue will be hit and claims to be standing up for small businesses
Facebook is publicly slamming Apple over upcoming iPhone privacy changes that the social media giant argues will devastate small business that rely on targeted ads.
The social media company took out a series of full-page newspaper advertisements attacking Apple on Wednesday as it declared it was a champion for small businesses.
At the crux of the issue is changes to Apple's iOS 14 that will require users to give permission in order for apps to track them for advertising purposes.
The changes will restrict companies, including Facebook, from gathering data on users to provide personalized ads.
Facebook earns revenue from advertisement sales.
Facebook took out a series of full-page newspaper advertisements attacking Apple on Wednesday as it declared it was a champion for small businesses
Facebook has argued in the ads that the changes will be 'devastating' to small businesses.
It only briefly mentioned that its own business would also be affected by the Apple changes.
The ads form part of a campaign in which Facebook says they are 'standing up to Apple for small businesses everywhere'.
Facebook also created a new website on the iOs changes to hammer home their argument that 'small businesses deserve to be heard'.
'Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60 percent in their sales for every dollar they spend,' Facebook's ad read, citing its own data.
'While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.'
The changes to the iPhone privacy feature will ask for users' permission before companies and apps are allowed to track their online activity.
At the crux of the issue is changes to Apple's iOS 14 that will require users to give permission in order for apps to track them for advertising purposes
Facebook also created a new website on the iOs changes to hammer home their argument that 'small businesses deserve to be heard'
Users will be able to deny or approve it with a click of a button under the changes. Previously, the option to opt out of tracking was buried within the iPhone.
It was set to launched this year, but Apple pushed the rollout date to allow developers more time to make changes to comply with the new rules.
Apple has said that the feature aims to give people more choice over how they want to be tracked by companies on the internet – and the ability to say no if they don't want tracking.
The series of advertisements from Facebook is just the latest in an ongoing feud with Apple and the iOS changes.
Facebook slammed Apple over the summer, saying the changes will cripple app makers' ability to make money from targeted advertising.
Apple had hit back saying: 'When invasive tracking is your business model, you tend not to welcome transparency and customer choice.'
The new feature will require a pop-up notification saying the app 'would like permission to track you across apps and websites owned by other companies.'
Digital advertising firms expect here most users will decline to grant that permission.
Facebook and MArk Zuckerberg slammed Apple over the summer, saying the changes will cripple app makers' ability to make money from targeted advertising