Car salesman launches legal battle against Google over series of damaging ‘fake’ reviews about his Essex business posted by ‘an invisible aggressor’

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A car salesman has revealed how he is taking legal action against Google after he claims that a series of 'fake' and 'fabricated' business reviews have been left. 

Richard Boatwright, from Braintree, Essex, is the managing director of David Boatwright Partnership Limited where he has worked for 34 years. 

However it is understood Mr Boatwright is claiming that number of untrue reviews appeared on the Google Maps service with him describing how it was an 'invisible aggressor'.

Richard Boatwright (pictured), from Braintree, Essex, is the managing director of David Boatwright Partnership Limited where he has worked for 34 years

Richard Boatwright , from Braintree, Essex, is the managing director of David Boatwright Partnership Limited where he has worked for 34 years

Mr Boatwright told the BBC: 'We have provided them with firm information that shows that these reviews are completely fake, fabricated, that the people that are supposedly leaving them don't exist.' 

A number of one-star reviews were left on the Google service, according to the BBC, which included: 'What can I say? Absolutely the poorest service I have ever been unfortunate enough to experience.'   

The businessman is now launching legal action for defamation to make Google removed the reviews. 

David Boatwright supplies new and used American vehicles to the UK and is an official dealer of Dodge and Ram

David Boatwright supplies new and used American vehicles to the UK and is an official dealer of Dodge and Ram

Mr Boatwright said: 'We are going to try and fight back but for small company like this to then take on the mighty Google it's not going to be easy.' 

David Boatwright supplies new and used American vehicles to the UK and is an official dealer of Dodge and Ram.  

MailOnline has contacted Google and David Boatwright Partnership Limited for comment. 

However it is understood Mr Boatwright is claiming that a number of untrue reviews appeared on the Google Maps service with Mr Boatwright describing how he felt 'hopeless' as a result

However it is understood Mr Boatwright is claiming that a number of untrue reviews appeared on the Google Maps service with Mr Boatwright describing how he felt 'hopeless' as a result

Google states on their website how 'reviews that violate the Google review policies can be removed'. 

It continues: 'Google doesn't get involved when businesses and customers disagree about facts, since there's no reliable way to discern who's right about a particular customer experience.' 

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