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Now it’s Dosh and Becks: Does £100million Jack Grealish's deal with the same fashion label as his childhood sweetheart Sasha Attwood prove they've stolen the Beckhams' crown?

He is the £100 million footballer who became the unexpected heart-throb of the Euros.

And now Jack Grealish’s pin-up credentials are set to receive a further boost as he launches his own fashion collection.

The Mail on Sunday understands Grealish is being paid around £250,000 for his 42-piece ‘denim edit’ with online brand Boohoo Men. 

The range includes jeans and T-shirts, priced as low as £7.

Grealish’s heightened profile since the Euros and his recent nine-figure move from Aston Villa to Manchester City – where he scored on his home debut yesterday – has prompted talk within the football world that he is quickly becoming a ‘brand’.

He and his childhood sweetheart Sasha Attwood, who incidentally, is also a Boohoo model, are being touted as the ‘new Posh and Becks’ – the nicknames given to former England captain David Beckham and wife Victoria.

Grealish, 25, recently took part in a fashion shoot for the upmarket Sports World magazine, where he was photographed wearing designer watches. 

He later posted the snaps on Instagram for his 3.7 million followers to see.

An industry insider said Grealish and Miss Attwood, also 25 – who met at St Peter’s Roman Catholic Secondary School in Solihull – were the perfect couple to attract youngsters to buy products they endorsed, adding: ‘They’re young, cool and pretty accessible.’

Jack Grealish (pictured), 25, recently took part in a fashion shoot for the upmarket Sports World magazine, where he was photographed wearing designer watches

Jack Grealish , 25, recently took part in a fashion shoot for the upmarket Sports World magazine, where he was photographed wearing designer watches

An industry insider said Miss Attwood (pictured), also 25, and Grealish were the perfect couple to attract youngsters to buy products they endorsed

An industry insider said Miss Attwood , also 25, and Grealish were the perfect couple to attract youngsters to buy products they endorsed

Grealish and Attwood are being touted as the ¿new Posh and Becks¿ ¿ the nicknames given to former England captain David Beckham and wife Victoria (pictured)

Grealish and Attwood are being touted as the ‘new Posh and Becks’ – the nicknames given to former England captain David Beckham and wife Victoria

Following their successful run to the final of the Euros last month, England footballers are now among the most sought-after ‘influencers’.

Team captain Harry Kane has a partnership with TCL mobile phones and also has a deal with Coca-Cola.

Manchester United star Harry Maguire is an official ambassador for gaming company Semper Fortis, and is in a paid partnership with water company Wow Hydrate, alongside England team-mate Tyrone Mings.

Chelsea’s Reece James is being paid by Barclays to promote the Premier League to his 1.8 million followers online, while Manchester City midfielder Raheem Sterling uses his Instagram account to endorse sportswear brand New Balance. 

With 8.5 million followers, Sterling is likely being paid in the high six figures.

Everton striker Dominic Calvert-Lewin promotes collagen company Vital Proteins UK, and Manchester United defender Luke Shaw has a deal with Adidas.

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