Motion Pictures Association of America launches
The Motion Pictures Association of America has launched a campaign to better educate parents about violence in movies and its ratings descriptors to help them manage what their children see at the movies.
The campaign urges parents to 'Check the Box' (as in the ratings box) so they can learn more about the content of a movie before determining if it is appropriate for their children.
The campaign includes a new ratings box that the MPAA claims gives greater emphasis to their descriptions such as ‘strong carnage’ or ‘war violence.’
The 'Check the box' campaign includes a new ratings box that the MPAA claims gives greater emphasis to their descriptions
The Motion Pictures Association of America has launched a campaign to better inform parents about violence in movies such as Django Unchained
CEO Christopher Dodd announced the tweaks in Las Vegas Tuesday at the annual movie-theater convention, CinemaCon.
The White House has called on the movie industry to give parents better tools to monitor violence in media since the Newtown, Connecticut, school shooting.
Dodd did not address the shooting directly but spoke generally about the need to help parents control what their kids see.
‘The campaign we are announcing today focuses on these descriptors, giving parents the information they need to navigate the rating system and movies coming to their theaters,’ said Dodd.
The new campaign aims to remind parents about the MPAA's existing ratings system
The campaign urges parents to 'Check the Box' (as in the ratings box) so they can learn more about the content of a movie before determining if it is appropriate for their children.
The campaign includes a new ratings box that the MPAA claims gives greater emphasis to their descriptions such as ‘strong carnage’ or ‘war violence.’
The 'Check the box' campaign includes a new ratings box that the MPAA claims gives greater emphasis to their descriptions
The Motion Pictures Association of America has launched a campaign to better inform parents about violence in movies such as Django Unchained
CEO Christopher Dodd announced the tweaks in Las Vegas Tuesday at the annual movie-theater convention, CinemaCon.
The White House has called on the movie industry to give parents better tools to monitor violence in media since the Newtown, Connecticut, school shooting.
Dodd did not address the shooting directly but spoke generally about the need to help parents control what their kids see.
‘The campaign we are announcing today focuses on these descriptors, giving parents the information they need to navigate the rating system and movies coming to their theaters,’ said Dodd.
The new campaign aims to remind parents about the MPAA's existing ratings system
