The Paralympian amputee, the glamorous grandmother and the size 18 swimwear model: Meet the stars of the new Debenhams campaign
High street giant Debenhams doesn't like sticking to the rules.
The store was among the first in Britain to introduce plus size mannequins, ban airbrushing from campaign images and use disabled models in their photoshoots.
And today they took their campaign against body image tyranny one step further by becoming the first high street retailer in the UK to promote its fashion collections with a campaign so rich in diversity.
The campaign turns its back on the industry norm of young, thin models, instead featuring an amputee, three models over 40 - including one nearing 70 - and a Paralympian athlete.
There is a petite model just over five foot tall, and swimwear shots celebrating curves using a model who is a size 18.
Then there is Philomena, who hopes to become the first black plus size
supermodel, and Jada Sezer, who is the face of Plus Size Fashion Week.
For the High Summer look book Debenhams worked with inclusivity campaigner and fashion industry commentator Caryn Franklin MBE.
The store was among the first in Britain to introduce plus size mannequins, ban airbrushing from campaign images and use disabled models in their photoshoots.
And today they took their campaign against body image tyranny one step further by becoming the first high street retailer in the UK to promote its fashion collections with a campaign so rich in diversity.
The campaign turns its back on the industry norm of young, thin models, instead featuring an amputee, three models over 40 - including one nearing 70 - and a Paralympian athlete.
Non-conventional: Debenhams are famous for their groundbreaking campaigns and this is their best yet
Fashionable diversity: Debenhams has unveiled
its amazing new diversity campaign featuring the likes of Paralympian
amputee Stefanie Reid
For the High Summer look book Debenhams worked with inclusivity campaigner and fashion industry commentator Caryn Franklin MBE.