Target dress apology, Target has outraged customers after labeling one of their plus-size dresses as 'Manatee Gray', while the standard size of the same item was called simply 'Dark Heather Gray'.
A shopper was browsing the website when she spotted the unfortunate discrepancy and brought it to the attention of the retailer via Twitter.
Target have since fixed the error, explaining that the mix-up was due to a lack of communication between the two different teams of buyers handling the dresses.
Offensive mistake: Target sparked an outrage after a plus-size dress (pictured) was listed as 'Manatee Gray' on their website, while the standard size version of the same item was called 'Dark Heather Gray'
Admitting their error: Target have since apologized, explaining that the mix-up was due to a lack of communication between the two different teams of buyers handling the dresses
Target spokesman Joshua Thomas told Forbes.com that Manatee Gray is a common color name for many of their products.
Indeed, a search on the website today produced towels, sheets, rain boots and T-shirts, all listed as Manatee Grey.
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Unfortunately, the two different teams responsible for the standard and plus-size Mossimo Kimono maxi dress did not coordinate color names when they entered the product information for the site.
The repentant retailer quickly tweeted back to the customer: 'We apologize for this unintentional oversight and never intend to offend our guests. We've heard you, and we're working to fix it ASAP.'
Angered customer: A shopper was browsing the website when she spotted the unfortunate discrepancy and brought it to the attention of the retailer via Twitter
Clarification: A Target spokesman explained that Manatee Gray is a common color name for many of its products including towels, sheets, pillows, rugs and clothes
Color inspiration: The manatee is an endangered aquatic mammal also known as a sea cow
That particular product has since been removed from the website, and Target has said that the description of the plus-size dress will be updated to match that of the standard one.
This is not the first time a major retailer has sparked outrage following the use of an offensive color name.
In 2010, Urban Outfitters sold a T-shirt listed as 'Obama/Black,' reports The Huffington Post.
After backlash from customers, the store recalled the item and issued an apology: 'We screwed up, and are sincerely sorry,' they said in a press statement.
A shopper was browsing the website when she spotted the unfortunate discrepancy and brought it to the attention of the retailer via Twitter.
Target have since fixed the error, explaining that the mix-up was due to a lack of communication between the two different teams of buyers handling the dresses.
Offensive mistake: Target sparked an outrage after a plus-size dress (pictured) was listed as 'Manatee Gray' on their website, while the standard size version of the same item was called 'Dark Heather Gray'
Admitting their error: Target have since apologized, explaining that the mix-up was due to a lack of communication between the two different teams of buyers handling the dresses
Target spokesman Joshua Thomas told Forbes.com that Manatee Gray is a common color name for many of their products.
Indeed, a search on the website today produced towels, sheets, rain boots and T-shirts, all listed as Manatee Grey.
More...
Fashion that is out of this world! The designer using photos from NASA's Mars rover Curiosity as a space-inspired print
Lululemon's chief product officer steps down after controversy over see-through yoga pants
Unfortunately, the two different teams responsible for the standard and plus-size Mossimo Kimono maxi dress did not coordinate color names when they entered the product information for the site.
The repentant retailer quickly tweeted back to the customer: 'We apologize for this unintentional oversight and never intend to offend our guests. We've heard you, and we're working to fix it ASAP.'
Angered customer: A shopper was browsing the website when she spotted the unfortunate discrepancy and brought it to the attention of the retailer via Twitter
Clarification: A Target spokesman explained that Manatee Gray is a common color name for many of its products including towels, sheets, pillows, rugs and clothes
Color inspiration: The manatee is an endangered aquatic mammal also known as a sea cow
That particular product has since been removed from the website, and Target has said that the description of the plus-size dress will be updated to match that of the standard one.
This is not the first time a major retailer has sparked outrage following the use of an offensive color name.
In 2010, Urban Outfitters sold a T-shirt listed as 'Obama/Black,' reports The Huffington Post.
After backlash from customers, the store recalled the item and issued an apology: 'We screwed up, and are sincerely sorry,' they said in a press statement.