Watch the show on Saturday!' Simon Cowell urges viewers

BBC singing show The Voice might be making its big comeback on Saturday night, but its going to face tough competition from ITV.
Popular light entertainment show Ant and Dec's Saturday Night Takeaway is being aired in the same 7pm slot, and already has high profile support in the form of Simon Cowell.
While the Geordie duo already have another series of their show commissioned, The Voice is on more shaky ground after getting poor ratings last year.

 

The battle begins: BBC's The Voice kicks off on Saturday night, in the same time slot as Ant and Dec's Saturday Night Takeaway on ITV, which is being backed by Simon Cowell

Going head to head in the ratings battle, the two shows will be hoping to draw in as many viewers as possible as they step it up.

 

And TV talent show king Cowell is clearly doing everything he can to make sure that viewers tune into ITV, ahead of his Britain's Got Talent launch in two weeks.
'Watch the show on Saturday! I will be watching Take-away. Apparently there is someone on it who is quite famous,' Cowell told The Daily Star.

 

 

Stepping in: Simon Cowell has urged viewers to tune into Ant and Dec's show on Saturday, instead of the Voice

Hit show: Ant and Dec drew in the viewers when they performed a rendition of Let's Get Ready To Rhumble last week, and will be hoping to emulate the success this week with high profile guests

The mogul is appearing on Ant and Dec's show himself on Saturday night, perhaps trying to attract as many people as he can away form The Voice.
He will be making a brief appearance as he helps the presenting duo play a prank on his pal Piers Morgan.
Asked whether he'll be tuning into The Voice on BBC, Cowell simply responded: 'No.'
The Voice is welcoming back coaches Jessie J, Tom Jones, Will.i.am and Danny O'Donoghue this year and the format has been updated in a bid to make the show more exciting.

 

Failed to make an impact: Last year's The Voice winner Leanne Mitchell saw her debut single chart outside the top 40

 

Award-winning: Ant and Dec consistently win awards for their presenting, proving their popularity with the viewing public

There will be less live shows, and more recorded auditions and 'battles' in a bid to make the process more interesting.
Another blow for the programme came when last year's winner Leanne Mitchell failed to make an impact in the music industry, with her debut single not making it into the top 40.
A source on the BBC show said: ‘Leanne’s trajectory since The Voice has been a disappointment. She has not been the best advert for the show.’
Ant and Dec's popular programme has been a resounding success this series after their nostalgic rendition of Let's Get Ready To Rhumble looks set to become number one.

 

Heating up: Cowell's show Britain's Got Talent will be aired in the same ITV slot in just two weeks, taking on The Voice