Hollywood has been anticipating this weekend for a while now. It was declared by Warner Bros. in late July that Christopher Nolan's Tenet would be released domestically on September 3, and instantly everybody ready to look at the launching for a litmus test to find out the prospect of theatrical releases in what remains of 2020. Now the numbers are in by the thriller's first 3 days on the big screen in America -- and the results can be described as fair given the existing circumstances.
Per Box Office Mojo, Tenet played 2,810 theaters last weekend (presumably all them taking proper precautions and following security protocols), and the last figures show that the film made $20.2 million. Obviously there is an asterisk to be implemented given the bigger circumstances of the moment, but the numbers make the film Christopher Nolan's third weakest national introduction -- with a silver liner being that it created more than 2006's The Prestige (that made $15 million) and 2000's Memento (which created $235,000 in limited release).
That three-day haul, notably coming in the first three days of a four-day holiday weekend, does not look like much when it is taken into consideration that the film was made with a $200 million budget (not including advertisements and publicity costs), however there still does exist the possibility of the film to still be rewarding as a result of its performance overseas. Tenet got an early release in certain foreign markets beginning at the end of August, and incorporating in these grosses means that globally the attribute has made north of $146 million.
And to state the obvious, now that analysts have seen what Tenet was able to do in its debut weekend, there will be continued scrutiny in the weeks beforehand to determine what kind of legs that the film has. Can people continue to see it since it proceeds to play on the big screen, or will the numbers finally be frontloaded?
The reason why Tenet will continue to be given a great deal of attention is because studios are more going to heavily factor in its numbers while continuing to look at putting out major movies between now and the end of December. Warner Bros. alone has Wonder Woman 1984 (currently obsolete for October 2) and Dune (December 18) set to be released in what remains of 2020, but there is also big examples such as Disney's Black Widow (November 6), along with United Artists' No Time To Die (November 20) holding firm to their individual dates on the calendar.
There's a point of no return for each one of these films -- that's to state a date when the studios will have to make a call if to proceed with their promotion and marketing campaigns promoting a certain date. There'll be some titles which wind up blinking, either by shifting their release dates or creating streaming/PVOD plans, but it wouldn't be surprising in the least to watch different movies that mirror Christopher Nolan's philosophy and remain loyal in big screen plans.
Those who follow box office numbers frequently will know that it's normal to get a film to fall somewhere between 40 and 60% from its first to second week, meaning that normal conditions would imply that Tenet will create $8-12 million in its second Friday-to-Sunday, but we will just have to wait and see how that pattern may or might not be upended by the pandemic. You can be sure that we'll have yet another box office report next week analyzing what goes down.
For today: do you believe that you'll be likely to visit Christopher Nolan's Tenet during its second weekend in theaters? Answer our poll below, and stay tuned for much more of our policy here on CinemaBlend about the film and everything else hitting the big screen.
Per Box Office Mojo, Tenet played 2,810 theaters last weekend (presumably all them taking proper precautions and following security protocols), and the last figures show that the film made $20.2 million. Obviously there is an asterisk to be implemented given the bigger circumstances of the moment, but the numbers make the film Christopher Nolan's third weakest national introduction -- with a silver liner being that it created more than 2006's The Prestige (that made $15 million) and 2000's Memento (which created $235,000 in limited release).
That three-day haul, notably coming in the first three days of a four-day holiday weekend, does not look like much when it is taken into consideration that the film was made with a $200 million budget (not including advertisements and publicity costs), however there still does exist the possibility of the film to still be rewarding as a result of its performance overseas. Tenet got an early release in certain foreign markets beginning at the end of August, and incorporating in these grosses means that globally the attribute has made north of $146 million.
And to state the obvious, now that analysts have seen what Tenet was able to do in its debut weekend, there will be continued scrutiny in the weeks beforehand to determine what kind of legs that the film has. Can people continue to see it since it proceeds to play on the big screen, or will the numbers finally be frontloaded?
The reason why Tenet will continue to be given a great deal of attention is because studios are more going to heavily factor in its numbers while continuing to look at putting out major movies between now and the end of December. Warner Bros. alone has Wonder Woman 1984 (currently obsolete for October 2) and Dune (December 18) set to be released in what remains of 2020, but there is also big examples such as Disney's Black Widow (November 6), along with United Artists' No Time To Die (November 20) holding firm to their individual dates on the calendar.
There's a point of no return for each one of these films -- that's to state a date when the studios will have to make a call if to proceed with their promotion and marketing campaigns promoting a certain date. There'll be some titles which wind up blinking, either by shifting their release dates or creating streaming/PVOD plans, but it wouldn't be surprising in the least to watch different movies that mirror Christopher Nolan's philosophy and remain loyal in big screen plans.
Those who follow box office numbers frequently will know that it's normal to get a film to fall somewhere between 40 and 60% from its first to second week, meaning that normal conditions would imply that Tenet will create $8-12 million in its second Friday-to-Sunday, but we will just have to wait and see how that pattern may or might not be upended by the pandemic. You can be sure that we'll have yet another box office report next week analyzing what goes down.
For today: do you believe that you'll be likely to visit Christopher Nolan's Tenet during its second weekend in theaters? Answer our poll below, and stay tuned for much more of our policy here on CinemaBlend about the film and everything else hitting the big screen.