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Showing posts with the label HMs Summer Collection

Beyonce Shines as New Face of H&M's Summer Collection

Courtesy: H&M As if summer couldn't come soon enough, we just got word this morning that Beyoncé is the new face of H&M's upcoming collection. Hot! In the beachy campaign shot, the gorgeous star exudes retro glamour in patterned hot pants and a plunging cream-colored top, accessorized with tropical flowers pinned both to her sideswept hair and her peep-toe heels.  Jay-Z's wife radiates confidence and even a sense of luxury in the middle of paradise (the Bahamas, to be exact)—undoubtedly bringing tremendous appeal to the popular (and affordable!) mass retailer. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," the star said in a r