Skip to main content

Now Special K sheds some fat: Breakfast cereal reduces amount it contains by 40%

Moving forward: The recipe of Special K is being changed - to make it healthier

The recipe of Special K is being changed – to make it healthier.

Saturated fat is being reduced by 40 per cent and salt by 11 per cent. The new cereal will also have 80 per cent more fibre.

Launched in Britain in 1959, Special K was originally aimed at men as a healthy alternative to a fry-up.

In 1983, a marketing shift saw the introduction of the red swimsuit-wearing Special K girl and its promotion as a weight loss aid for women.

Now the cereal, which is only outsold by Weetabix in this country, will be made from three grains – rice, wholewheat and barley.

Kellogg’s said the change is being made as part of a wider policy to stop supermarkets and others stealing the look and taste of its popular cereal.

It suggested the new recipe will be kept a closely guarded secret to stop its rivals from piggy backing on the success of the Special K brand.

However, the dramatic reformulation looks much more like a decision to improve the health of the cereal following criticism.

Last year, the Advertising Standards Authority banned a TV commercial for Special K for misleading women about the number of calories in a bowl.

It suggested the figure was just 114 calories, however this failed to include the calories in the milk, which could add anything from another 86 to 122.

The consumer group Which? has campaigned on the issue of sugary breakfast cereals, suggesting they ought to be placed alongside biscuits and cakes in the supermarket aisles.

  More... Green energy 'folly will put £600 on bills': Annual charges to hit living standards, says report

Last year, it called on Kellogg’s, supermarkets and others to improve their recipes, saying: ‘More action is needed by retailers and manufacturers to provide a wider choice of healthier cereals.’

Interestingly, while many aspects of the new Special K are more healthy, the amount of sugar and calories will remain much the same.

Popular: Special K is only outsold by Weetabix in this country

The sugar will remain at about 5g for a small 30g bowl, while the calorie count comes in at around 112 before milk is added.

Kellogg’s said it is surrounding the new recipe in secrecy and will use the law to try and prevent rivals from copying the taste, look and appeal.

Spokesman, Ruth Gresty, said: ‘There are many copycat versions of Special K on the market – a phenomenon fairly unique to the UK - but our new recipe will really stand out from the crowd as a premium, tastier product.

‘Now made with three grains and wholegrain the new Special K flakes not only look different and more wholesome but it’s our tastiest recipe yet.

‘We are confident there’s no contest when compared with supermarket own brands and we plan to keep the new formula a closely guarded secret to stop history repeating itself.’ 


Popular posts from this blog

Study Abroad USA, College of Charleston, Popular Courses, Alumni

Thinking for Study Abroad USA. School of Charleston, the wonderful grounds is situated in the actual middle of a verifiable city - Charleston. Get snatched up by the wonderful and customary engineering, beautiful pathways, or look at the advanced steel and glass building which houses the School of Business. The grounds additionally gives students simple admittance to a few major tech organizations like Amazon's CreateSpace, Google, TwitPic, and so on. The school offers students nearby as well as off-grounds convenience going from completely outfitted home lobbies to memorable homes. It is prepared to offer different types of assistance and facilities like clubs, associations, sporting exercises, support administrations, etc. To put it plainly, the school grounds is rising with energy and there will never be a dull second for students at the College of Charleston. Concentrate on Abroad USA is improving and remunerating for your future. The energetic grounds likewise houses various

Best MBA Online Colleges in the USA

“Opportunities never open, instead we create them for us”. Beginning with this amazing saying, let’s unbox today’s knowledge. Love Business and marketing? Want to make a high-paid career in business administration? Well, if yes, then mate, we have got you something amazing to do!   We all imagine an effortless future with a cozy house and a laptop. Well, well! You can make this happen. Today, with this guide, we will be exploring some of the top-notch online MBA universities and institutes in the USA. Let’s get started! Why learn Online MBA from the USA? Access to More Options This online era has given a second chance to children who want to reflect on their careers while managing their hectic schedules. In this, the internet has played a very crucial in rejuvenating schools, institutes, and colleges to give the best education to students across the globe. Graduating with Less Debt Regular classes from high reputed institutes often charge heavy tuition fees. However onl

Sickening moment maskless 'Karen' COUGHS in the face of grocery store customer, then claims she doesn't have to wear a mask because she 'isn't sick'

A woman was captured on camera following a customer through a supermarket as she coughs on her after claiming she does not need a mask because she is not sick.  Video of the incident, which has garnered hundreds of thousands of views on Twitter alone, allegedly took place in a Su per Saver in Lincoln, Nebraska according to Twitter user @davenewworld_2. In it, an unidentified woman was captured dramatically coughing as she smiles saying 'Excuse me! I'm coming through' in the direction of the customer recording her. Scroll down for video An unidentified woman was captured dramatically coughing as she smiles saying 'Excuse me! I'm coming through' in the direction of a woman recording her A woman was captured on camera following a customer as she coughs on her in a supermarket without a mask on claiming she does not need one because she is not sick @chaiteabugz #karen #covid #karens #karensgonewild #karensalert #masks we were just wearing a mask at the store. ¿ o