Google has revealed a new music and gaming service in a bid to increase its lead on Apple in the mobile phone market - and redesigned its social network to take on Facebook.
The search giant unveiled a host of new products including a dramatic overhaul of its maps service during a 3.5 hour keynote at its annual software developers' conference in San Francisco today.
They include All Access, a subscription music service, and Google Play, a gaming system.
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Larry Page, Google's co-founder and chief executive, told the firms I/O conference 'We are really only at 1 per cent of what is possible' as a host of new features were unveiled The Google Racer game is seen being played on different devices on a screen, showing off the new multiplayer features GOOGLE I/O AT A GLANCEGoogle's announcements included:
All access music subscription serviceRedesign of Google+ social networkNew personalised version of Google MapsNew voice activation feature for searchesEducation programme to get Android tablets is US schoolsImprovements to Google Now showing remindersLive coverage of accidents and delays on Google MapsGoogle Maps app for iPadAll Access will be competing with Spotify, Rhapsody, Pandora and other popular music services.
Apple, the biggest seller of online music, does not have a subscription-based service - although it is rumoured to be developing one.
Google wants to not only offer access to millions of songs, but also help guide you to music you might like.
You can choose one of 22 music genres and see key albums that define the genre along with recommendations from Google's curators.
More... Are your tweets sexist? New site can analyse them - and claims Justin Bieber, Barack Obama and Lady Gaga all favour their own sex Why dogs REALLY get into a frenzy at the mention of walkies: Researchers find canines get 'runner's high' because their brains produce chemicals found in cannabisUsers can listen to any track right away, or switch to a 'radio station' format featuring songs you'll likely want to hear.
The cost is $9.99 a month in the U.S., after a 30-day free trial, and it will launch today- although plans for international version have not been announced.
Commenting on the launch of Google's subscription music streaming service, Google Play Music All Access, BPI Chief Executive Geoff Taylor said: 'Streaming is the fastest growing part of the £330m digital music sector in Britain, with over than a million paying subscribers already and millions more enjoying free and ad-supported music.
'The entry of a player with the reach of Google will persuade many more consumers to experience having millions of songs to play instantly on their phone, tablet or PC.'
A new photo album mode in Google+, which has been redesigned to act more like Facebook An Android display at the Google I/O conference in San Francisco, where Google is preparing to reveal its latest gadgetsThe audience of about 6,000 people at 'Google I/O' includes engineers and entrepreneurs who develop applications and other features that can make smartphones and tablets more appealing.
Android already has been activated on 900 million devices made by Samsung Electronics Co., HTC Corp. and other manufacturers, the firm said - and over 48 billion apps have been downloaded.
The firm also revealed its plans to make technology 'disappear'.
'Technology should do the hard work so people can get on with what makes them happy in life,' said Google's Larry Page.
'We are really only at 1 per cent of what is possible.'
Google's new look for its Google+ social network, with more emphasis on photos