China's first lady Peng Liyuan has given a boost to the country's fledging cosmetics industry.
Her efforts to push for China made beauty products by giving them as gifts to foreign dignitaries has suddenly awakened interests among consumers who preferred foreign-made cosmetics. Peng gave away beauty products made by a local firm Pehchaolin as gifts to family members of leaders of three African countries during her recent visit to Africa along with her husband and Chinese president Xi Jinping. As news of her actions spread, the company's products suddenly began flying off the shelf in shops and attracted huge orders on internet shops. The China Business Journal described it as "The Peng Effect" saying her decision to push for weak Chinese brands is bringing about a revival in not just Pehchaolin but also other local cosmetic companies, Lanterns and Yongmei. Peng's nationalistic move is breathing new life in them, it said. A lot of people are pinning high hopes on Peng with a university student suggesting that she take over the Red Cross Society in China, which has been plagued by a spate of scandals.
Her efforts to push for China made beauty products by giving them as gifts to foreign dignitaries has suddenly awakened interests among consumers who preferred foreign-made cosmetics. Peng gave away beauty products made by a local firm Pehchaolin as gifts to family members of leaders of three African countries during her recent visit to Africa along with her husband and Chinese president Xi Jinping. As news of her actions spread, the company's products suddenly began flying off the shelf in shops and attracted huge orders on internet shops. The China Business Journal described it as "The Peng Effect" saying her decision to push for weak Chinese brands is bringing about a revival in not just Pehchaolin but also other local cosmetic companies, Lanterns and Yongmei. Peng's nationalistic move is breathing new life in them, it said. A lot of people are pinning high hopes on Peng with a university student suggesting that she take over the Red Cross Society in China, which has been plagued by a spate of scandals.