Candy Crush Saga has overtaken Angry Birds to be world's most popular game hitting the top spot on Facebook, iOS and the Android Play store.
And its London-based developer King has now overtaken Zynga - creator of Farmville - to become the world's most popular social gaming firm.
King now has more than 66 million players worldwide, with more than 15 million of those playing Candy Crush on Facebook on a daily basis.
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Candy Crush Saga is the number one game on Facebook, and was the most popular game app on iOS and the Android Play store last month. London-based owner King also came third in terms of monthly revenue on the iOS store in March thanks to Candy Crush's success. Zynga - creator of Farmville - recently announced during its latest earnings call that its games now have 52 million daily users putting in second place behind King's 66 million At the height of its popularity, Zynga's Farmville game had 82 million daily users, making Zynga the most popular social gaming company since 2009. Yet, thanks to the success of games such as Candy Crush Saga, London-based King has overtaken Zynga to take the top spot. It now has 14 million more users playing its games a day than Zynga Candy Crush now has 9 million daily Facebook users. 69% of Candy Crush Saga players are women, and 300,000 of them are called MariaThe figures come from game-maker Zynga's most recent earnings call.
The team behind Farmville now sits in second place with 52 million daily players.
King's success is being attributed to the storming success of its Candy Crush Saga game.
More... Were the Victorians cleverer than us? Research indicates a decline in brainpower and reflex speed thanks to 'REVERSE' natural selection Amazon launches its own virtual currency called Coins and gives 'tens of millions' away for free to US Kindle ownersCandy Crush is the most popular game on Facebook and was the most downloaded game on iOS and Android in March and April.
It's also currently the third most popular free app on the Play store, behind behemoths Facebook and Whataspp Messenger.
The aim of Candy Crush Saga is to match three of more sweets in a row to make them disappear.
You can create super sweets that can help you clear the board faster.
Cleared sweets appear in a candy cane at the side of the screen and you progress to the next level when the candy cane gets full.
Candy Crush is made by King and can be played on its website, as well as on Facebook.
Games can be synced, too, so you can start on one platform and continue on another.
The game was launched on mobile in November 2012 and became number one within six months, including 10 million downloads in December 2012 alone.