She's been getting more and more ambitious with her style choices since slimming down and toning up.
But Frankie Essex may wish that she'd opted for a different outfit to launch her new haircare range in Glasgow on Saturday as she inadvertently left her flies undone.
Clearly clueless about her embarrassing wardrobe malfunction, the TOWIE star posed for photographs at Paul's Hair World.
Keeping surprisingly covered up
for her day of promotion, the 25-year-old decided against her typically
revealing skintight outfits.
But the reality star perhaps should have worn one of her usual bandeau dresses for the event, after failing to do up the zip on her trousers properly.
Posing in front of fans and photographers, Frankie held up her products for the camera while smiling sweetly, all the time unaware that she was flying low.
Clearly in work mode, Frankie had ditched her usual towering stilettos in favour of comfortable white trainers.
The sister of Joey Essex showed off her trim physique in the pair of skintight jeans, which perhaps clung a little too tightly, forcing the zip to pop open.
She matched them with a white camisole top and a girlie blue and white chiffon blouse, buttoned up to the neck and covering her up completely.
She wore her bleach blonde hair
loose and flowing but immaculately styled, showing off the results of
her haircare range in person.
While showcasing a number of different products at the event, she even tried on a hair-piece, clipping a fringe into place to see what it would look like.
Afterwards, the star seemed in great spirits as she breezed along the road, clearly pleased with how the day had gone and wearing a big grin.
Last week Frankie nearly had
another wardrobe malfunction when she hit the town in one of her
favourite skintight dresses with an eye-popping neckline.
Clambering out of a taxi she nearly gave onlookers a shock but managed to preserve her modesty by keeping her legs together.
But Frankie Essex may wish that she'd opted for a different outfit to launch her new haircare range in Glasgow on Saturday as she inadvertently left her flies undone.
Clearly clueless about her embarrassing wardrobe malfunction, the TOWIE star posed for photographs at Paul's Hair World.
Wardrobe malfunction: Frankie Essex didn't seem
to realise that her flies were undone as she launched her new haircare
range in Glasgow on Saturday
But the reality star perhaps should have worn one of her usual bandeau dresses for the event, after failing to do up the zip on her trousers properly.
Posing in front of fans and photographers, Frankie held up her products for the camera while smiling sweetly, all the time unaware that she was flying low.
Unaware: The TOWIE star didn't seem to notice that her zip had popped open as she posed in front of fans and photographers
Covered up for once: Frankie ditched her usual glam look for a more casual outfit of jeans and a buttoned-up blouse
The sister of Joey Essex showed off her trim physique in the pair of skintight jeans, which perhaps clung a little too tightly, forcing the zip to pop open.
She matched them with a white camisole top and a girlie blue and white chiffon blouse, buttoned up to the neck and covering her up completely.
Trying out the range: Frankie modelled one of her hair-pieces, clipping a blonde fringe into place
New look? The star quickly removed the fake fringe and giggled in front of her fans who had turned out
While showcasing a number of different products at the event, she even tried on a hair-piece, clipping a fringe into place to see what it would look like.
Afterwards, the star seemed in great spirits as she breezed along the road, clearly pleased with how the day had gone and wearing a big grin.
Think pink: The star showed up to the hair salon to find an archway of pink balloons waiting for her
Clambering out of a taxi she nearly gave onlookers a shock but managed to preserve her modesty by keeping her legs together.
More revealing look: While Frankie was in
Glasgow, her co-star Lauren Pope wore a thigh-skimming playsuit at the
Fenwick store in Brent Cro