With at least seven million viewers expected to tune in to the finale of the Broadchurch detective series last night, executives at ITV can congratulate themselves on a winning programme.
But once the fans of the murder mystery finally found out who killed Danny Latimer, their next question was: Is there a second series?
And they won't be the only ones: shopkeepers, restaurateurs and hoteliers in the Dorset village of West Bay where Broadchurch is filmed are also hoping for another run after business boomed thanks to fans of the show coming in their droves.
Local businesses in West Bay on Dorset's Jurassic Coast are hoping for a second series of Broadchurch - as are fans
West Bay, in Dorset, has become popular with fans of Broadchurch who want to see where the series was filmed
The dramatic cliffs of West Bay have lent a stark backdrop to the gripping whodunnit series, starring David Tennant, which concluded last night.
And local businesses, which suffered last summer from a combination of poor weather and the distracting Olympic sailing event up the road in Weymouth, have profited from it.
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West Bay's newsagent Richard Attrill, whose shop was filmed in the show, said: 'If I had a pound for every time the shop has been photographed, I'd close the shop.
West Bay has long been a destination for food-lovers, but now television viewers are flocking there, too
'I know people are coming here because of the series because they tell me.'
In the show, newsagent Jack Marshall killed himself in the fifth episode after being outed as a sex offender. After the episode was broadcast, Mr Attrill put up a sign saying 'Under new management', and soon saw people taking photographs of his shop window.
He said the Olympics sailing in Weymouth had an obvious effect on tourist numbers in West Bay, leaving the village's car park practically empty.
West Bay is already known as a foodie destination, but local cafes, restaurants and shops have noticed a surge in visitor numbers thanks to Broadchurch.
Maurice Rist, who gave up his City job to sell food from a stall on the harbourside said people were fascinated by the real-life village behind the show, and Rachel Kingston, who runs Rachel's seafood cafe on the harbour wall has also noticed a positive effect.
A walking tour guide who will run Broadchurch-themed walks in Clevedon, near Bristol, where some of the town scenes were shot, says visitor numbers have soared thanks to the TV show.
Business is booming: Richard Attrill, inside Harbour News which is owned by character Jack Marshall in the show
Mr Attrill's shop near the quayside is now a popular subject for photographers who've seen the show
David Tennant's character DI Alec Hardy asks suspect Jack Marshall a few questions outside his newsagents
Local businesses have reported an upsurge in trade thanks to the TV series which concluded last night
The pretty Methodist chapel in West Bay on the Dorset coast was featured in the murder mystery show
David Bradley as Jack Marshall comes out of the Methodist chapel and prepares to confront villagers accusing him of killing Danny in an earlier episode of Broadchurch
Natalie Manifold, 28, from Literary Lyme Walking Tours in Lyme Regis, told the Times: 'I already have bookings for July, which is unusual so far in advance, and visits to my website have quadrupled.'
A spokesman for West Dorset District Council told MailOnline hits to the council's tourism website had more than tripled since this time last year, which they attributed to Broadchurch putting the village on the map.
Colin Wood said: 'West Dorset District Council’s tourism team has confirmed there were 100,000 unique visits to visit-dorset.com in both March and April. This is the most unique visits the site has ever had - last year there were 31,000 unique visits in March.'
Mr Wood said the show had showcased the 'fabulous Jurassic Coast and West Bay in particular', and said the all-star cast of Broadchurch had fallen for the area, too.
'David Tennant was quoted as saying “This is the only place you’d ever want to come on holiday”, Olivia Colman described the area as “idyllic” and Pauline Quirke said she had “absolutely fallen in love with the place”.
West Bay Beach and East Cliff, which has been a forbidding presence in the series ever since Danny was seen apparently about to jump off it in the opening scenes
Stunning backdrop: The Dorset village of West Bay has seen a surge in visitors thanks to the ITV series
Grieving father Mark Latimer was the very first suspect in the case - could he be the killer?
WHO KILLED DANNY LATIMER? THE ODDS...
Most of the characters have come under suspicion at some point over the course of the series, and bookies are taking bets on them all. Here are the odds on the likely, and not so likely, suspects:
Ellie Miller's husband Joe, left, is the prime suspect in the murder
Joe Miller: With odds of 4/7, the mild-mannered husband of Detective Sergeant Ellie Miller is the favourite.
Tom Miller: The policewoman's son and friend of the murder victim, the odds on Tom having done it are 3/1.
Rev. Paul Coates: The odds on the local vicar and recovering alcoholic being to blame are 9/2.
Oliver Stevens: Odds on the ambitious local journalist having done it are 8/1.
Nigel Carter: The handyman certainly looks the part, and bookies are offering 10/1 on him being the culprit.
Steve Connelly: He seems to know a lot about the case but also wants to help the family: 10/1.
Jack Marshall: The convicted paedophile was the prime suspect until he committed suicide, but now we're not so sure. 14/1.
Mark Latimer: Danny's grieving father was the prime suspect but he might just be guilty of having an affair. 20/1.
Dean Thomas: This druggie sixth-form student has odds of 22/1 on being the murderer.
Becca Fisher: The hotelier who had an affair with Danny's father ranks as an outsider at 25/1.
Susan Wright: The misanthropic cleaner found and hid Danny's skateboard after he died, but is only rated at 33/1.
OUTSIDERS: Danny's devastated mother Chloe Latimer, the kind local newspaper editor Maggie Radcliffe, and police officers DI Alec Hardy, played by David Tennant, and DS Ellie Miller are all assumed by fans of the show to be in the clear.But Broadchurch scriptwriter Chris Chibnall has promised a 'highly-charged conclusion', so the field remains open....