Small luxury goods makers are not getting enough support from the Government because it is worried about its image and prefers to champion manufacturers in the North East.
That is according to John Ayton, chairman of Walpole, the not-for-profit organisation that represents and promotes the British luxury goods industry.
He said more needs to be done to boost such firms’ prospects, especially those trying to export.
Hidden jewel: Bec Astley says small luxury firms need help to export
Ayton, who founded jewellery group Links of London, said: ‘Ministers don’t want to be seen promoting what are often London-based, luxury firms at a difficult economic time.
‘It’s all political. Supporting manufacturers in the North East, say, is an easier story to tell. Yet small luxury goods firms could still benefit hugely from more help.’
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The British luxury goods industry is worth £6 billion, with exports a huge driver of growth. Yet many small firms struggle to enter overseas markets.
Seven years ago Walpole launched a Brands of Tomorrow programme, through which small luxury goods makers are given mentoring to help them become global companies.
Last week, former participants in the programme, including Bremont Watches and jewellery brand Astley Clarke, agreed more needed to be done.
Giles English, boss of Bremont Watches, said: ‘The Government needs to invest more. UK Trade & Investment has the right aim but it is underfunded and luxury goods is not seen as a key area.’
Bec Astley, founder of Astley Clarke, said: ‘Demand is huge, especially from Asia. Firms need to access these markets.’
Of the 130 firms that applied to take part in 2013’s Brands of Tomorrow, those chosen include London fashion label Goat and chocolatier Paul A Young.