With countless summers spent in Marbella, many people would assume Mark Wright appreciated the benefits of suntan lotion.However, the Take Me Out: The Gossip presenter was caught red-faced as he took to the ski slopes of Austria.
Tweeting a picture to his followers, Mark, 26, had a red nose to rival any worn on Comic Relief last month.
Owning his error, Mark said: I think iv burnt my nose and face #oops #ouch next time il remember sun cream when skiing (sic).'
Of course, the image-conscious Essex boy took the opportunity to co-ordinate his unfortunate scarlet colour with a matching wardrobe.
Under a black sleeveless jacket, Mark wore a red hoody and a dark burgundy scarf with tinted sunglasses of a similar shade.
Mark is in Austria where he is enjoying the merriment at the Snowbombing Festival in Mayrhofen.
Earlier this week HE posted a picture of himself on top of a snow-covered mountain adding: 'This really has been one amazing week...I don't want to come home.'
Not a surprising comment considering he and friends have been seen lining up shots, and messing around on the mountaintop.
And after dismissing the Twitter exchange as a bit of banter, on Wednesday he told MailOnline: 'Two years ago I was reading FHM and now my girlfriend is the best looking girl in FHM. I do really love her.'
Speaking to MailOnline at the Barclaycard Arctic Disco he said about his past romantic history: 'I think everyone knows I wasn't the best boyfriend in the world before but this time it's for real.
Tweeting a picture to his followers, Mark, 26, had a red nose to rival any worn on Comic Relief last month.
Captain Scarlet! Mark Wright tweets a picture of his sunburned nose while skiing in Austria
Of course, the image-conscious Essex boy took the opportunity to co-ordinate his unfortunate scarlet colour with a matching wardrobe.
Under a black sleeveless jacket, Mark wore a red hoody and a dark burgundy scarf with tinted sunglasses of a similar shade.
The only way is down: Mark poses at the summit of a steep looking ski run
Mark is in Austria where he is enjoying the merriment at the Snowbombing Festival in Mayrhofen.
Earlier this week HE posted a picture of himself on top of a snow-covered mountain adding: 'This really has been one amazing week...I don't want to come home.'
Not a surprising comment considering he and friends have been seen lining up shots, and messing around on the mountaintop.
Shout it from the mountaintop: Mark Wright has declared his love for girlfriend Michelle Keegan while on holiday in Austria
While on the Austrian piste, the reality star was forced to deny
talk of a rift with girlfriend Michelle Keegan after her deadpan
response to his tweet 'I don't want to come home'.And after dismissing the Twitter exchange as a bit of banter, on Wednesday he told MailOnline: 'Two years ago I was reading FHM and now my girlfriend is the best looking girl in FHM. I do really love her.'
Speaking to MailOnline at the Barclaycard Arctic Disco he said about his past romantic history: 'I think everyone knows I wasn't the best boyfriend in the world before but this time it's for real.
Man time: Mark Wright on Twitter with the caption 'Jager time at The Racket Club with @MarkWright_ #snowbombing2013'