Heidi Klum eating a burger in a bra, Georgia May Jagger on a rainy BA runway: Is there anything stars WON'T do for a pay cheque?
Times are hard, even for the superstars it seems.
As the rest of us batten down the hatches in these thrifty times it looks like belt-tightening measures have finally hit tinsel town ... why else would poor celebrities be forced to front random adverts and endorse cringe-worthy products?
Rock 'n' roll royalty and one of the models of the moment Georgia May Jagger has walked some of the worlds top runways but even she was not beyond strutting her stuff down a British Airways plane aisle for a pay check this week.
The 21-year-old, who has the enviable genes of Jerry Hall and Mick Jagger, slipped into a knockout green Tech Empire PPQ dress for the launch of the airline's Boeing 777-300ER.
Shamelessly posing with BA pilots and even perched on the inside of a jet engine, Georgia is just the latest celebrity to take part in a bit of bonkers promotional activity for a few extra zeros in her bank account.
Fellow leggy blonde model Heidi
Klum also cashed in last month as the latest celebrity face behind
American burger brand Carl's Jr.
In a new advert for the chain the mother-of-four strips down to a skimpy negligee and shows off her cleavage as she attempts to seduce a young man with the burger, as meat juice drips down her chin.
As the rest of us batten down the hatches in these thrifty times it looks like belt-tightening measures have finally hit tinsel town ... why else would poor celebrities be forced to front random adverts and endorse cringe-worthy products?
Rock 'n' roll royalty and one of the models of the moment Georgia May Jagger has walked some of the worlds top runways but even she was not beyond strutting her stuff down a British Airways plane aisle for a pay check this week.
Georgia May Jagger walks with British Airways pilots for the launch of the new Boeing 777-300ER aircraft
Ms Jagger has walked some of the top fashion runways of the world
The young model certain earns her pay cheque, enthusiastically posing with the new jet
Shamelessly posing with BA pilots and even perched on the inside of a jet engine, Georgia is just the latest celebrity to take part in a bit of bonkers promotional activity for a few extra zeros in her bank account.
While undoubtedly one of the most sensual adverts ever made over a beef burger, it is not Heidi Klum's usual high-end look
The Carl's Jr advert sees Heidi 'seducing' a young man... using a burger
In a new advert for the chain the mother-of-four strips down to a skimpy negligee and shows off her cleavage as she attempts to seduce a young man with the burger, as meat juice drips down her chin.