Times are hard, even for the superstars it seems.
As the rest of us batten down the hatches in these thrifty times it looks like belt-tightening measures have finally hit tinsel town ... why else would poor celebrities be forced to front random adverts and endorse cringe-worthy products?
Rock 'n' roll royalty and one of the models of the moment Georgia May Jagger has walked some of the worlds top runways but even she was not beyond strutting her stuff down a British Airways plane aisle for a pay check this week.
Georgia May Jagger walks with British Airways pilots for the launch of the new Boeing 777-300ER aircraft
Ms Jagger has walked some of the top fashion runways of the world
The young model certain earns her pay cheque, enthusiastically posing with the new jet
The 21-year-old, who has the enviable genes of Jerry Hall and Mick Jagger, slipped into a knockout green Tech Empire PPQ dress for the launch of the airline's Boeing 777-300ER.
Shamelessly posing with BA pilots and even perched on the inside of a jet engine, Georgia is just the latest celebrity to take part in a bit of bonkers promotional activity for a few extra zeros in her bank account.
While undoubtedly one of the most sensual adverts ever made over a beef burger, it is not Heidi Klum's usual high-end look
The Carl's Jr advert sees Heidi 'seducing' a young man... using a burger
Fellow leggy blonde model Heidi Klum also cashed in last month as the latest celebrity face behind American burger brand Carl's Jr.
In a new advert for the chain the mother-of-four strips down to a skimpy negligee and shows off her cleavage as she attempts to seduce a young man with the burger, as meat juice drips down her chin.
Another Victoria’s Secret Angel Miranda Kerr has also stooped fairly low for a buck, starring in some truly bizarre adverts for Lipton Ice Tea in Japan.
In the Christmas version of the Lipton advert for Japan, Miranda dons a yellow 'sexy Santa' outfit-and sings in Japanese
Miranda Kerr is often voted amongst the top 10 most beautiful and fashionable women in the world
The usually immaculate Ms Kerr is seen wearing a yellow and red mini dress, standing with her right leg propped up on a stool as she sings the Japanese theme tuned for the Lipton Limone drink.
The mother-of-one then reprised her role as ice tea ambassador in their Christmas advert, which saw her dressed in a yellow Santa style mini dress! And yes, she sings again, in Japanese.
And it’s not just top models who are endorsing random products.
Actress Salma Heyak is normally in sexy attire, but for the 'Got Milk' advert she is seen with her hair in rollers and sporting a milk mustache
Talented actress, Salma Heyak stars in the highly stylised advert - a large departure from her movie roles
Sexy Latin actress Salma Heyak is the star of the latest ‘Got Milk’ advert in which she is seen in a dressing gown, with her hair in rollers and a milk moustache
In the highly stylised ad, Salma stars as a perfectly in-control mother who can get through her morning routine thanks to her inclusion of milk in her breakfast.
While all these appearances might make you cringe for your favorite star, none are quite as toe-curling as model Bar Refaeli, who locked lips with nerd Jesse Heinman for internet hosting site GO Daddy’s latest advert.
Supermodel Bar Refaeli and Jesse famously lock lips in the Go Daddy internet commercial