H&M’s Head of Design Ann-Sofie Johansson said: ‘For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work
Eco fashion: The collection is made with
sustainable materials, which is central to the brand's integrity. Pink
dress £34.99 and black asymmetric dress for £39.99
Style credentials: The collection has pure glamour and style, and is made from more sustainable materials too
'I love how this
collection has pure glamour and style, and is made from more
sustainable materials.’
Other celebrities
who have already showcased the collection include Amanda Seyfried who wore a
blue tuxedo blazer and shorts to a London premiere, Kristin Davis who wore an apple green embroidered dress to a Vanity Fair
event and Viola Davis who was spotted in a hot-pink sleeveless top and skirt.It has been a stellar year for the high-street giant who unveiled their autumn/winter 2013 collection at Paris Fashion Week, launched the Eco-friendly conscious collection with Vanessa Paradis, and added A-lister Beyonce to their roster of celebrity faces.
Get the look: Michelle Williams wears bespoke H&M to the BAFTAS and a top and skirt from the new Conscious Collection
The
star of the collection is undoubtedly a mint green tulle dress
(£149.99), but fashionistas hoping to snap it up are too late because it
has already sold out online, as have several other stylish dresses.