His age has long been a mystery, but fashion designer Karl Lagerfeld has finally revealed that he is 77.
Inviting people to play a guessing game, he held a 70th birthday bash in 2008 and a party celebrating his 79th four years later.
But in an interview with Paris Match the white-haired Chanel creative director stated that his real birthdate is September 10, 1935.
Man of mystery: He has kept people guessing about his age for years, but Chanel designer Karl Lagerfeld, pictured at the label's couture show in January, has finally revealed that he is 77
He said that for decades he didn't know exactly what year he was born.
It was only when his mother died that he discovered it was 1935 and not 1938 as stated on documentation.
'[She] changed the [year]. It was easier to make a 3 or an 8 ... I don't know why she did it,' he explained.
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Mr Lagerfeld, who grew up in Hamburg, Germany, and is now based in Paris, is known for being a man who carefully crafts his public image.
His original name was Lagerfeldt, but he later changed it to Lagerfeld to make it sound more commercial.
He is also likes to stick to a standard uniform consisting of dark sunglasses, a high-collared white shirt, and fingerless leather gloves.
Fashion legend: Mr Lagerfeld is most famous for his role as the creative head of Chanel and puts on extravagant catwalk shows each season
He started his career in Paris as a teenager after entering a design competition and landing a job with Pierre Balmain. Today he leads the design teams at both Chanel and Fendi along with his own eponymous clothing label.
Outside of the fashion world, he is said to enjoy learning languages and speaks fluent German, English, French and Italian. Other passions include antiques and photography and his pet cat Choupette.
Despite Mr Lagerfeld's latest revelation regarding his age, Wikipedia and Voguepedia still state that he is 79 years old - leading some to question if he is telling the truth.