She's been championing curvier women with her clothing collection ever since it launched.
And Holly Willoughby proved to be their perfect poster girl on Tuesday as she showed up to the Very.co.uk launch in a bright pink, fitted dress.
Embracing her inner Barbie girl, the This Morning presenter matched the bubblegum outfit with white Kurt Geiger stilettos and wore her blonde hair in carefully curled ringlets.
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out Elle Woods! Holly Willoughby wore a bright bubblegum pink dress and
white Kurt Geiger shoes as she launched her collection for Very on
Tuesday
The 32-year-old certainly stood out from the
crowd in the saccharine sweet ensemble as she wandered over to
Claridge's to debut her latest collection for the fashion retailer.More...
- Holly Willoughby proves her clothes can be worn by women of ALL shapes and sizes as she unveils new collection modelled by real women on the Very catwalk
- £10m helps Holly get over Voice loss: Her BBC1 show may have lost in the ratings war to Ant and Dec but she has amassed a fortune
In contrast to the grey weather, Holly brought a touch of springtime to the dreary London road, using it as her catwalk as she paraded up and down.
All eyes on her: The TV presenter made her outfit even more girlie by adding soft pastel make-up and curling her blonde hair
Holly looked like she was embracing her inner Elle Woods from Legally Blonde as she posed for pictures, matching her shimmery pink lipstick to her dress.
This season, the TV presenter and designer, who says her clothing range celebrates the hourglass figure, is launching a search to find real women to model in her Very.co.uk SS13 fashion show.
Holly's models: The 32-year-old has chosen a selection of 'real women' to model her clothes on the catwalk
Brightening up the day: Holly and her models certainly brought a springtime feel to the dreary London day
'I
want to show the clothes as they should be seen on real women with real
figures walking down the catwalk. This is when the clothes will look
their best,' she said, deciding against size 0 models to showcase her
clothes.And while Holly has become one of the most recognisable faces on British TV, it looks like US networks could be trying to poach her.
In demand: Holly could reportedly pack her bags and move stateside after being considered by a number of US networks
'They are keeping an eye on her and are keen to make her an offer she cannot refuse,' a source told the paper. 'They think with her girl-next-door charm she can become a major stateside star.'
Holly is currently one of the most in demand presenters and is juggling jobs on The Voice, This Morning and Celebrity Juice.
Real women: Holly Willoughby is launching a search to find real women to model her latest clothing collection for Very.co.uk
Simply the best: The presenter wants to show how her clothes look at their best on curvy, real women