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'Breastaurant' trademark: Bikini's bar got trademark

'Breastaurant' trademark - Bikinis bar has got trademarks 'breastaurant', The “breastaurant” trademark has been claimed by the founder of the Bikinis Sports Bar & Grill restaurant chain in Texas. The restaurant chain is known for its servers being dressed in bikini tops, jean shorts, and cowboy boots and has its headquarters in Austin, Texas, reported UPI on April 9, 2013.

After the “breastaurant” trademark has been officially registered with the U.S. Patent and Trademark Office of the Department of Commerce, no one else can use the same name without violating trademark rights....reported...examiner.

Doug Guller, the founder and chief executive officer of Bikinis Sports Bar & Grill, is proud of having received the federal trademark. "We're really excited about receiving this federal trademark. Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America's only breastaurant."

In 2006, the original Bikinis opened in North Austin, Texas. During the past seven years, Bikinis has expanded to more locations in Texas and North Carolina.

According to Bikinis Sports Bar & Grill’s website, the idea of the Bikinis restaurant came to Doug Guller during a vacation in Australia in 2001.

While sitting at a bar on the Australian coast, Doug Guller was being catered to by an attractive server who seemed to be able to meet Doug Guller’s inspirational as well as nutritional needs.

“At that moment, all Doug could do was smile. Life suddenly made sense to him. He thought to himself, 'This is a nearly perfect combination: relaxing, drinking, sports, girls, service. … plus great food'.”

After the original idea for the Bikinis Sports Bar & Grill was born, Doug Guller continued to develop the concept of mixing sex appeal, sports, and delicious food and turned it into Bikinis.

It appears that Doug Guller is not the only restaurant customer who found his perfect restaurant experience. Bikinis has been named as one of America’s fastest growing companies for two consecutive years and the Bikinis franchise is expected to grow to 50 locations and almost 4,000 employees during the next five years.

By having secured the “breastaurant” trademark, Bikinis is certainly continuing to rise “to the top.”

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