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Bottle of gin from Aldi costing just £10 beats well known rival brands



A bottle of £10 gin from Aldi beat some of the world's most highly-regarded spirits which cost up to five times as much in a blind taste test.


Experts ranked the cut-price supermarket's gin alongside more established rivals and a bottle from from Harrods.


The budget Aldi £9.65 Oliver Cromwell London Dry Gin has sold in the supermarket since 1999.

It comes in 70cl bottles and is described as having a 'ripe, citrus aroma with rounded spice and a touch of juniper'.

It is the only Aldi own label gin and is distilled for a 'clear, crisp, complex flavour'.

Adjudicators at the International Spirits Challenge awarded it a silver medal, the same as The London No.1 Gin, which sells for £35 at Harrods.

The Worship Street Whistling Shop Cream Gin, which costs £55.95, also won silver.

But mainstream brands such as Bombay Sapphire, selling for £21.70, and Hendricks, at £26.39, only won bronze.

A panel of six judges which is made up of selected master distillers, blenders, specialist writers and prominent industry figures carried out blind taste tests on 70 different gins over the course of a day.

The ISC is founded on a rigorous and objective blind tasting process, by panels of selected master distillers, blenders, specialist writers and prominent industry figures – all acknowledged experts in their field.


Aldi was highly commended in the standard category which contains lower end supermarket bottles.


Tony Baines, from Aldi, said: 'Our expert buyer works closely with some of the world's leading distilleries so we can deliver high quality Own Label spirits to our customers.







Top choices: London No 1 gin, right, which sells in Harrods, was also given a silver award in the International Spirits Challenge alongside Aldi. They both beat Hendrick's, left, who only won a bronze in the blind taste test

'It is fantastic that our commitment to quality has been recognised by such a prestigious group as the ISC tasting panel.

'It's safe to say we're all in high spirits today - and we hope our customers will enjoy raising a glass of Gin and Tonic to our success.'

Several other products in Aldi’s spirits range were also highly decorated, with two of its vodkas also picking up Silver awards, whilst its amaretto, white rum and peach schnapps each scooped Bronze awards in the ‘liqueurs’ category.


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The Aldi gin has previously won a silver medal in the International Wine and Spirit Competition last year and was named as the best in its class.


Gin sales in the UK grew by 12 per cent in pubs, bars, and restaurants last year, and by 5 per cent in off-licences and supermarkets.

In total, more than 1,000 spirits from 70 different countries are entered into the International Spirits Challenge competition each year.








Established brand Bombay Sapphire, left, only won a bronze medal in the taste tests. The Worship Street Whistling Shop Cream gin, right, won a silver medal like Aldi but costs £55.95 a bottle


Cut price supermarket: Experts ranked Aldi's gin alongside more established rivals and a bottle from from Harrods
HOW THE GINS WERE RANKED IN THE INTERNATIONAL SPIRITS CHALLENGE
GOLD MEDAL
Berry Bros. & Rudd No.3 London Dry Gin
Master of Malt Professor Cornelius Ampleforth, Bathtub Gin (Super premium)
The Reformed Spirits Company Martin Millers Gin Westbourne Strength
Asda Asda London Dry Gin
Chivas Brothers, Pernod Ricard Beefeater London Dry Gin 47%
Diageo Brand B.V. Tanqueray Gin Export Strength
G&J Greenall Blackfriars Gin
Leelex Portobello Road Gin
Master of Malt Professor Cornelius Ampleforth, Bathtub Gin (premium)
The Reformed Spirits Company Martin Millers Gin
Whitley Neill Limited Whitley Neill Gin



Portobello Road London Gin received gold status SILVER MEDAL

Aldi UK Ltd Oliver Cromwell London Dry Gin
Bodegas Williams & Humbert Botanic Ultra
Bodegas Williams & Humbert Botanic Premium
Bombay Sapphire Bombay Original Dry Gin
Bombay Sapphire Bombay Sapphire East
Bramley and Gage Ltd. Six O'clock Gin
Chivas Brothers, Pernod Ricard Beefeater 24
Chivas Brothers, Pernod Ricard Beefeater London Dry Gin 40%
Chivas Brothers, Pernod Ricard Plymouth Gin
Cognac Ferrand Citadelle Gin
Filliers Graanstokerij NV Filliers Tangerine Gin
Filliers Graanstokerij NV Filliers Black Label 12YO
G&J Greenall Chancery London Dry Gin
G&J Greenall Spar London Dry Gin
G&J Greenall Berkeley Square
G&J Greenall Tesco Finest* London Dry Gin
Global Premium Brands Gin Mare
Gonzalez Byass The London Nº 1
GROUPE GRANDS CHAIS DE FRANCE Bleu d'Argent
Hayman Distillers Hayman's Old Tom Gin
Ian Macleod Distillers Ltd London Hill Gin
International Beverage Caorunn
Les Distillateurs Subversifs Piger Henricus
Master of Malt Origin - Istog, Kosovo
Master of Malt Worship Street Whistling Shop, Cream Gin (Super Premium)
Master of Malt Origin - Istog, Kosovo
Spencerfield Spirit Company Edinburgh Gin
The Welsh Whisky Company Ltd Brecon Botanicals Gin
Waitrose Premium London Dry Gin
BRONZE MEDAL



Bloom London Dry Gin received bronze status Blavod Drinks Blackwood's Super Premium
Bodegas y Nivedos de Utiel, S.L. N Gin VLC
Bombay Sapphire Bombay Sapphire
Booker Grosvenor
Cognac Ferrand Citadelle Reserve 2012
E & J Gallo New Amsterdam
G&J Greenall Greenall's Original London Dry Gin
G&J Greenall BLOOM Premium London Dry Gin
Marks and Spencer Spirit of London Distilled Dry Gin
Master of Malt Worship Street Whistling Shop, Cream Gin (premium)
Remedia Ltd Reval
Rives Pitman Rives Special Gin
Svensk Export Vodka AB Svensk Gin
Waitrose Waitrose Standard London Dry Gin
Wemyss Vintage Malts Limited Darnley's View Spiced Gin
William Grant & Sons Distillers Hendrick's Gin

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