Beyoncé has tried on many different musical and style personas over the years. In "Mirrors," a new Pepsi spot, Bey relives these phases but reminds her fans that she's all grown up now with her new single, "Grown Woman."
The commercial, directed by Jake Nava (who has worked with Bey on videos for "Single Ladies (Put A Ring On It)" and "Crazy In Love"), features various incarnations of the singer, from the "Crazy in Love" Sasha Fierce to the "Bootylicious" Bey.
About 20 seconds in, Beyoncé shows off her lyrical swagger on her new track. "They like the way I walk cause I walk with a vengeance/ And you listen to me when I talk cause I ain't pretendin'," she declares on the track, which features a spastic beat and Timbaland's signature beat boxing. "Took a while now I understand just where I'm going/ I know the world and I know who I am 'bout time I show it/ And I'm moving down like that when I do it."
Beyoncé first teased that she was gifting her fans with something new on Wednesday. According to Billboard, the track was produced by Timbaland and will serve as the lead single off her 2013 album. It will debut in full on Monday (April 8). A track list for the album reportedly leaked last month, but did not include "Grown Woman."
MTV Style Takes You Through Bey's Iconic Music Video Looks!
She has yet to announce when her 2013 album will be dropping, but in addition to dropping "Grown Woman" on Monday, she teased fans with new music last month when she dropped the aggressive, chopped-and-screwed track, "Bow Down/ I Been On," which was also produced by Tim, as well as Hit-Boy and several others.
In a statement,Beyoncé said reliving her past was one of the reasons she had "so much fun" filming the spot. " I got to relive some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional," she said. "I'm proud of those moments and they all connect in some way and have helped me evolve into who I am today."
Do you like what you've heard of "Grown Woman"? Sound off in the comments!
The commercial, directed by Jake Nava (who has worked with Bey on videos for "Single Ladies (Put A Ring On It)" and "Crazy In Love"), features various incarnations of the singer, from the "Crazy in Love" Sasha Fierce to the "Bootylicious" Bey.
About 20 seconds in, Beyoncé shows off her lyrical swagger on her new track. "They like the way I walk cause I walk with a vengeance/ And you listen to me when I talk cause I ain't pretendin'," she declares on the track, which features a spastic beat and Timbaland's signature beat boxing. "Took a while now I understand just where I'm going/ I know the world and I know who I am 'bout time I show it/ And I'm moving down like that when I do it."
Beyoncé first teased that she was gifting her fans with something new on Wednesday. According to Billboard, the track was produced by Timbaland and will serve as the lead single off her 2013 album. It will debut in full on Monday (April 8). A track list for the album reportedly leaked last month, but did not include "Grown Woman."
MTV Style Takes You Through Bey's Iconic Music Video Looks!
She has yet to announce when her 2013 album will be dropping, but in addition to dropping "Grown Woman" on Monday, she teased fans with new music last month when she dropped the aggressive, chopped-and-screwed track, "Bow Down/ I Been On," which was also produced by Tim, as well as Hit-Boy and several others.
In a statement,Beyoncé said reliving her past was one of the reasons she had "so much fun" filming the spot. " I got to relive some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional," she said. "I'm proud of those moments and they all connect in some way and have helped me evolve into who I am today."
Do you like what you've heard of "Grown Woman"? Sound off in the comments!