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BBC denies product placement on the 10 O'Clock News after eagle-eyed viewers spot



The BBC once again faces questions over product placement of top clothing brands on news programmes after two presenters were seen wearing the same £550 jacket in the same bulletin.

Both Jeremy Bowen and Ian Pannell sported £550 waxed biker jackets from prestige manufacturer Belstaff on the 10 o'clock news on Tuesday.


It is not the first time questions have been raised over the broadcaster's journalists wearing expensive brands.

Scroll down for video




Prominent: Jim Bowen (right), seen here wearing the distinctive Belstaff jacket during his report about kidnapping from Syria. His colleague was seen in the same jacket in the same edition of the 10 o'clock news



The BBC has come under scrutiny for prominent clothing branding in news broadcasts on two other occasions



Wardrobe coincidence: BBC Boston Reporter Ian Pannell wearing the same Belstaff Jacket

In 2011 the BBC was accused of allowing its presenters to advertise Berghaus clothing by ‘the back door’ – after negotiating a deal to buy Berghaus jackets at a 45 per cent discount.


The waxed biker jacket starts at £550 and goes up to £8,-000 for a python skin version

The Corporation was reported to have spent thousands kitting out staff on its most popular programmes in a range of the brand’s latest jackets and fleeces.

Presenters such as BBC news anchor George Alagiah, diplomatic correspondent Peter Hunt and scientist Professor Brian Cox were seen in the jackets bearing the brand’s red and blue logo alongside the name Berghaus.

And in 2008 viewers noticed a number of staff reporting from chillier climes were wearing jackets from outdoor brand North Face.

Its instantly-recognisable logo with the curved stripes has been seen on screen in a variety of locations across the U.S. and Europe, providing invaluable publicity for the manufacturer.

Wearers included economics editor Evan Davis and business presenter Declan Curry when they covered the Davos Summit in Switzerland.

it was also worn by David Grossman when he was reporting on the New Hampshire Primaries in the U.S.




Is Belstaff the new Berghaus? BBC Reporters wearing the same...


A Corporation spokesman said the two reporters wearing the same jacket was simply a 'coincidence'.

She added: 'The BBC has no links with Belstaff and it would be wrong to suggest the BBC ever agrees to clothing discounts in exchange for on-air promotion.'


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Belstaff also made the famous 'Milford' coat for Bernard Cumberbatch as Sherlock Holmes in the hit BBC show Sherlock.

The coat had been discontinued, but after the success of Sherlock, Belstaff re-launched it in August 2010.




George Alagiah in a Berghaus jacket. The BBC was accused of allowing its presenters to advertise Berghaus clothing by 'the back door'- after negotiating a deal to buy jackets at a 45 per cent discount



And again: BBC News reader Evan Davis in Davos wearing a North Face Jacket with a prominent logo in 2008

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